Nude
Nude Skin redefines shaving as a bold, feel-good ritual — not a chore. Born from a personal story, it empowers women to take control of their bodies with a fresh, optimistic approach to skincare. Made for women, by women.
Task
Create a bold brand identity and packaging system for Nude Skin — a brand on a mission to reshape the perception of shaving among women. The challenge was to position shaving as a nourishing, skin-loving ritual rather than something harmful or harsh. With few competitors in the market (and most packaging feeling either clinical or uninspired), the goal was to craft a visually inviting brand that builds trust, excitement, and pride in choosing to shave — all while highlighting the moisturizing, skin-friendly ingredients at its core.
Logo
A compact, minimalist wordmark that reflects the brand’s clean, premium ingredients. Subtle asymmetrical curves on the first and last letters add a touch of softness and femininity, balancing confidence with approachability. While the logo remains refined and restrained, the broader identity expands into a more expressive, flowing visual world — embracing delicate line art, movement, and fluid forms that echo the feeling of soft, cared-for skin.
Style & Art Direction
Nude Skin’s identity blends soft pastels, abstract line art, and feminine forms to create a calm, elevated world of self-care. Custom illustrations hint at the female body in subtle, tasteful ways — a quiet nod to the brand name. The visual language feels fresh yet soothing, balancing the market’s neutral tones with gentle color and a spa-like, “me time” energy.
Credits
Khadija El Sharawy
Concept
Brand Strategy
Brand Identity
Illustration
Art Direction
Copywriting
2023