Qahwa — Khadija El Sharawy

Qahwa

Qahwa is “the host and the home” — a warm, inviting space that welcomes guests like a backyard gathering. I designed the brand identity to reflect this spirit, emphasizing comfort, connection, and a friendly atmosphere where people love to gather, chat, and enjoy signature food and drinks.

The new logo needed to feel like an authentic signature. To achieve this, we iterated hundreds of inked versions that we would later polish digitally while still preserving the authenticity of ‘the host character that leads the core concept of the inviting café.

The menu was designed to reflect a scrapbook, a memory keepsake with polaroids as food images, dividers and note-book like paper to emphasize
the host, the home and the signature concept.

Credits:

Matter Branding

Majd El Sherif
Creative Director & Co-Founder

Mariam Hamdy
Brand Director

Islam Hassan
Creative Director

Mahmoud El Dallash
Associate Creative Director

Nouran El Quersh
Brand Manager

Nour El Mezeni
Senior Brand Executive

Heba Fathy
Brand Executive

Janan Osama
Lead Strategist

Khadija El Sharawy
Senior Designer

Mostafa Hegazy
Senior Designer

Omar El Rakhawy, Hazem Sherif
Copywriters

Michael Dawood, Bassem Nasr
Finalizers

2019

Skip & Scoop

Motion