Seasonal Statements
A self-directed visual series exploring luxury product art direction through surreal, fruit-based compositions. Each image is built to feel clean, modern, and editorial — blending fashion aesthetics with conceptual balance. Using AI prompt-engineering, Higgsfield and Photoshop mastery to demonstrate campaign thinking, color direction, and high-end retouching.
In creating Seasonal Statements, I collaborated with ChatGPT to develop and refine image-generation prompts, which I then used with Higgsfield to create the base visual material for the project. I provided visual references and creative direction based on a concept, composition, and aesthetic I had developed beforehand, iterating and refining the prompts and generated outputs until they aligned with my intended direction.
The selected AI-generated imagery was then brought into Adobe Photoshop, where I manually masked, retouched, composited, and refined the visuals to achieve the final results. All generated material was reviewed against my original creative direction and evaluated for visual quality, relevance, and suitability before being incorporated into the work.
This self-initiated project was created in part as an exploration of AI-assisted image generation within a professional design workflow. While ChatGPT and Higgsfield supported specific stages of the process, I maintained responsibility for the concept, creative direction, selection, refinement, and final presentation of the work. This disclosure is provided in the spirit of transparency and to clearly acknowledge the role of AI in the creative process.